It is a great way to engage & build customers. It offers Direct & instant communication with your clients.
It has a high open rate as compared to email. Higher open rate brings the higher chances of successful response.
It is very efficient to reach wide market. It can comparatively generate more leads & convert these leads into potential customers thus, generate profit.
It is very cost effective marketing method of communication as compared with other traditional marketing channels. It will improve your business ROI.